Macmillan Learning – Privacy Policy

Macmillan Learning Privacy Notices

(Last Updated February 2025)

Macmillan Learning[1] understands your concerns about security and privacy and values the relationship we have with you. These Privacy Notices describe the types of personal information we collect, how and why we use and disclose the information, and how to exercise your privacy choices. We also describe the measures we take to safeguard the information and tell you how to contact us about our privacy practices.

Contents:

We may update these Privacy Notices from time to time. We will post a notification online if the changes are material.

School Data Privacy Notice

Macmillan Learning processes personal information for educational institutions pertaining to students and instructors who use our learning platforms in connection with their classes. This information, along with other personal information that we may maintain on behalf of the educational institutions, such as class rosters, are “School Data” and are only used and disclosed at the direction of the institution.

Macmillan Learning is committed to protecting the privacy and security of all School Data that we process as a “data processor” or “service provider” to your school in order to provide the services to you and your school, pursuant to applicable laws. For example, if your school is based in: i) the United States, your student records may be protected by the Family and Educational Rights Privacy Act (FERPA) or the California Consumer Privacy Act (CCPA); ii) Canada, your information held by public bodies may be protected by The Freedom of Information and Protection of Privacy Act (FIPPA), or iii) the European Economic Area or the UK, your School Data may be protected by the General Data Protection Regulation (GDPR) and the UK GDPR respectively. For information on your school’s privacy policies, please contact the administration.

If you use our products and platforms in your courses at your school, we only use your personal information in the School Data as needed to:

We will only use School Data for other purposes with the consent of your school and (if applicable) with your consent. Please note that we may publish reports or create products that contain de-identified, aggregated or statistical data, such as benchmarking reports that reveal how students generally engage with our platforms. These reports and products do not contain any information that would enable the recipient to contact, locate or identify you.

We may use analytics on de-identified datasets to understand how individuals interact with our educational materials, such as to assess engagement and improve learning outcomes, and product development purposes. For example, we may use analytics to study the amount of time that students spend on specific content items and we may infer engagement from this process. These analytics also help us understand and improve our materials, and determine what materials are accessible to students. We may also use analytics for course integrity purposes, such as to identify individuals who may be cheating.

We do not use School Data for targeted marketing purposes. This means that we do not select or deliver ads to you in our educational products and services based on your School Data obtained or inferred over time from your use of our educational products and services. We may deliver generic or contextual ads to you while you use our educational products or platforms, but we do not target these ads based on your School Data.

Students, please also note: All School Data may be disclosed to your school (including to your instructors and school administrators). Your instructors generally have access to all School Data, including the information generated by your use of the products for a class, and we may provide other information to your school as needed to investigate possible academic fraud or cheating, or threat of danger or other serious issue. Your school uses the School Data in accordance with its own privacy policies.

We may disclose School Data to our affiliates, which only use the School Data for the purposes listed above, and with our service providers **, who are bound by law or contract to protect the School Data and only use it as needed to provide the services requested. We will also disclose School Data when required by law, such as in response to a subpoena, including to law enforcement agencies and courts in the United States and other countries where we operate.

If you have questions about your privacy rights, please contact your school’s administration. If you believe that Macmillan Learning has not handled your personal information properly, you may also contact the Macmillan Learning Privacy Office via email to privacyisimportant@macmillan.com.

** List of current service providers who process School Data:

These service providers are bound by law or contract to protect your Personal Information and only use your Personal Information in accordance with our instructions.

Name of Service Provider Purpose of re-Disclosure to Service Provider Product Country
Ada Support Inc. Customer Experience Support Achieve, iClicker, FlipIt, iOLab, ebooks United States
Amazon Web Services (AWS) Storage (for US institutions) Achieve, iClicker United States
AWS Storage (for Canadian institutions) Achieve, iClicker Canada, United States, Ireland
AWS Storage (for European institutions) Achieve, iClicker Ireland, United States
EdInvent, Inc., d/b/a Accredible Course Completion Badging iClicker United States
Happiest Minds IT Tech Support Achieve, iClicker United States, India
InMotion Software IT Tech Support Achieve, iClicker United States
InTouch CX Customer Experience Support Achieve, iClicker United States, Jamaica (call center)
Latal IT Tech Support Achieve Argentina, Mexico
OpenAI Generative AI Achieve, iClicker United States
QA Infotech IT Tech Support Achieve, iClicker United States, India
Robots & Pencils IT Tech Support Achieve United States, Canada, Mexico, Germany
Salesforce Customer Service Support Achieve, iClicker United States
Spark Digital (intive) IT Tech Support Achieve Argentina
TechMahindra IT Tech Support Achieve, iClicker United States & India
Technology Navigators IT Tech Support Achieve United States
TekSystems IT Tech Support Achieve United States

Macmillan Learning Privacy Notice

1. Our Collection, Use and Disclosure of Personal Information

Macmillan Learning collects personal information from educational professionals (such as teachers, instructors, school administrators, authors, editors, and contributors) and consumers who interact with us directly through our online sites (e.g., our Macmillan Learning Store, catalog pages and community sites), mobile apps or at trade shows, campus visits, or business meetings.

This Privacy Notice applies to the personal information we collect for our own business purposes. (Please read our above School Data Privacy Notice to learn about our commitment to privacy for student and instructor information we process for educational institution customers using our products and services.)

Personal Information” or “PI” is any information that can be used to identify, locate or contact you. It also includes other information that may be associated with your name or other identifiers. The chart below describes the categories of personal information we collect, the sources of that information, the reasons we collect it, and the types of people to whom we may disclose the information.

Please note that we may use and disclose any personal information for our “Everyday Business Purposes”[2] as permitted by law. We may also disclose any personal information to our affiliates and to the service providers and contractors that need to use the information to provide services to us. We have contracts with these companies that require them to protect our information and to comply with law. We may also disclose any information when required by law, such as to law enforcement agencies or to parties in litigation.

Category and Sources of PI Purposes for Collecting this PI Disclosures of this PI
Contact Information
Such as: Your name, Mailing address or email address, Telephone number.

We collect this type of information from you and from publicly available sources, such as educational institution sites and social media sites. We may also receive this information from third parties, such as event and trade shows organizers, and providers of marketing databases.

We use this type of information to identify you and communicate with you, including:
  • To send transactional messages (such as purchase confirmations)
  • To send marketing communications, surveys and invitations
  • To personalize our communications and provide customer service
We disclose this type of information to services providers and contractors and to:
  • Entities that deliver our communications, such as telecommunications carriers, couriers or the postal service
  • Social media companies such as Facebook which use the data only to identify which of our customers use their platforms so that we can deliver ads to you on the platform
Unique Identifiers
Such as: Customer number, System identifiers, Device identifiers, Advertising ID.

We assign a customer number to you when you create an account in our online store. We collect this type of information from your devices and from our online partners, such as third parties, who place cookies containing advertising IDs on your devices for us.

We use this type of information:
  • To identify you or your device, including to associate you with different devices
  • For record-keeping and reporting, including for data matching
  • For metrics and analytics
  • For online ad delivery and personalization
We disclose this type of information to service providers and contractors that fulfill orders and support our information technology and security programs, including companies that assist with fraud prevention, detection and mitigation. Advertising ID is shared with third party network advertising partners.

You can opt-out of the sale or sharing of your information with third parties by visiting the Your Privacy Choices link in the footer of the respective Macmillan Learning site.
Government Issued Identifiers
Such as Social Security number, Tax ID number.
We collect this type of information from you when required to make payments to you.
We use this type of information for identity verification and legal compliance, such as reporting payments made to authors, influencers or suppliers as required by law. We disclose this information to service providers and contractors, including payment processing services and to governance agencies for required reporting and legal compliance.
Account Access Information
Such as: Usernames and/or passwords, Account recovery information (security questions).
We collect this type of information from you, when establishing or changing an account.
We use this type of information:
  • To identify and authenticate you
  • To enable you to engage in transactions with us (such as interacting with us online)
  • For security and similar purposes
We disclose this type of information to service providers and contractors that assist with our information technology and security programs.
Relationship Information
Such as personal characteristics (age or gender), social media profile details, reading interests, marketing and communication preferences, school affiliation, professional credentials, Google calendar information and account username.

We collect this type of information from you and from publicly available sources such as social media or educational institution websites, or data brokers that enhance our records.

We use this type of information:
  • To better understand you and our customers generally
  • To design products, services and programs, including promotions and loyalty programs
  • For personalization, including sending you personalized offers and invitations
  • To enable you to participate in discussion groups and forums
  • To identify prospective customers
  • For internal business purposes, such as quality control, training and analytics
  • To personalize your experience with our AI Assisted Study Planner. Note: We do not use your Google account or calendar information to develop, improve or train generalized AI or machine learning models for our AI Assisted Study Planner.
We disclose this type of information to service providers and contractors, including those that support our marketing programs. As permitted by law, we may share this information with joint marketing partners and companies with whom we have similar arrangements.

You can opt-out of the sharing of your information with third parties by visiting the Your Privacy Choices link in the footer of the respective Macmillan Learning site.
Transaction and Interaction Information
Such as: Customer account information, purchase history, records of payments/credits, returns, promotions, sweepstakes, downloads and purchases of online content, usage records, customer service records, visitor logs.
We use this type of information:
  • To fulfill our business relationship with you and your company (if applicable), for customer service
  • To administer programs, including promotions, sweepstakes and influencer programs
  • In connection with anti-piracy programs: Our materials include a digital watermark that is linked to the name and email address in your Macmillan Learning account to allow us to identify the source of any materials used in ways not permitted by the Terms of Use.
  • For recordkeeping and compliance
  • For internal business purposes, such as finance, quality control, training, reporting, analytics, dispute resolution
  • For risk management, fraud prevention and similar purposes
We may disclose this type of information to service providers and contractors as needed to complete transactions, including delivery companies. If you are interacting with us on behalf of an educational institution, we may disclose the information to that institution.
Online & Technical Information
Such as: IP address, device identifiers, device characteristics, server and application logs, data from cookies, pixel tags, other online tools.
We use this type of information:
  • For system administration, technology management, optimizing our websites and apps
  • For information security and cybersecurity purposes
  • For recordkeeping, including logs maintained as part of Transaction Information
  • To better understand our customers and prospective customers and to enhance our Relationship Information
  • For online targeting and advertising purposes
  • For our Everyday Business Purposes
We may disclose this type of information to our service providers and contractors who support our IT programs or host our websites, and to third party network advertising partners.

You can opt-out of the sale or sharing of your information with third party advertising partners by visiting the Your Privacy Choices link in the footer of the respective Macmillan Learning site.
Audio Visual Information
Such as: Photographs, videos, CCTV recordings, call center recordings, voicemails.
We use this type of information:
  • For internal business purposes (training, QA on calls)
  • For relationship purposes, e.g. social media usage of images with permission
  • For premises security purposes and loss prevention
  • For our Everyday Business Purposes
We may disclose this type of information to our service providers and contractors that support our IT and security programs, and our loss prevention programs.
Financial Account Information
Such as: Payment card information.
For security purposes, we typically do not store payment card info. It is collected by our payment processors.
We use this type of information as needed to complete transactions with you and for our Everyday Business Purposes. We may disclose this type of information to service providers and contractors, e.g., payment processors, financial institutions, for authentication, security, and fraud prevention.

Macmillan Learning uses Braintree (PayPal) in the US and Stripe outside the US for payment processing. They act as independent controllers for payment data.
Health Information
Macmillan does not generally collect health information. In some cases, e.g., to accommodate a disability or after a workplace accident, we may collect health data.
We use this type of information for the specific purpose for which it was collected (e.g. accommodate disabilities) or for occupational health and safety, and for our Everyday Business Purposes. We may disclose this type of information to service providers, contractors, first responders, healthcare providers, insurers, or occupational health & safety authorities, as needed.
Children’s data
The store, catalog pages and community sites are intended for people 16+. Only 18+ may make purchases.
We use this information to provide the requested information and products and as otherwise described here. We may disclose this type of information to our service providers and contractors as described.
Business Customer Data
“B2B” info about business professionals associated with our commercial customers, suppliers and partners, e.g. role, authority to place orders, product usage, customer service, training, etc.
We use this type of information:
  • To fulfill our business relationship with you/your company
  • To develop and maintain our relationship with you and your company
  • For recordkeeping and compliance, including dispute resolution
  • For internal business purposes (finance, training, reporting, analytics)
  • For risk management, fraud prevention
  • For our Everyday Business Purposes
We may disclose this to our service providers and contractors and to your company or affiliated companies as needed for the commercial relationship.
Compliance data
Such as: records for compliance with laws, intellectual property protection and anti-piracy programs, academic dishonesty, or professional misconduct investigations.
We use this type of information:
  • To comply with and demonstrate compliance with law
  • For legal matters, e.g. litigation or responding to lawful requests from govt. agencies
  • For internal business purposes, risk management, audit, investigations
We may disclose this to service providers and contractors (lawyers, auditors), to customers in audits of Macmillan Learning, or to government agencies, courts, etc. as required or permitted by law.

Please note that we may also use and disclose information about you that is not personally identifiable. For example, we may publish reports or create products containing de-identified, aggregated or statistical data. These do not identify you.

Macmillan Learning does not sell any personal information for monetary consideration. We may share personal information for cross-contextual behavioral advertising or online targeted advertising; you can opt-out (or opt-in as required by laws) of that by visiting the Your Privacy Choices link in the footer of the respective Macmillan Learning site.

2. Your Privacy Rights and How to Exercise Them

Macmillan Learning respects your rights to access, correct and request erasure or restriction of your personal data as required by law. Depending on your country or state of residence, these rights may include:

To learn more about the specific rights that you have and to exercise your rights, please visit the Your Privacy Choices link in the footer of the respective Macmillan Learning site.

These rights are subject to some limitations. For example, we may require documentation to support certain corrections, and we generally cannot restrict or delete personal information where our retention is required for internal business purposes or compliance with law.

We will not retaliate against you if you exercise your privacy rights.

3. Analytics, Profiling and Automated Decision-Making

We do not use profiling or automated decision tools to make decisions that produce legal or similar significant effects for you; any such decisions are only made based on human review.

4. Information Security

We have implemented an information security program reasonably designed to protect the confidentiality and security of all personal information entrusted to us. Our security safeguards protect against unauthorized access, improper use, alteration, destruction or accidental loss. Our service providers and data processors are contractually required to implement appropriate security controls.

We have also implemented procedures to deal with any actual or suspected data security breach and will notify you and the applicable authority about a breach as required by law.

5. Data Retention

We will retain your personal information for as long as the information is needed for the purposes listed above and for any additional period that may be required or permitted by law. The length of time depends on the purpose(s) for which it was collected, how it is used, and our legal obligations.

6. International Transfers of Personal Information

Macmillan Learning is headquartered in the United States. Your personal information may be transferred to, stored at or processed in the European Economic Area (EEA), the United Kingdom (UK), the United States and other countries. Regardless of where transferred, we will protect it in accordance with this Notice and applicable law.

Where required, we use approved Standard Contractual Clauses and other approved data transfer mechanisms. Please contact the Macmillan Learning Privacy Office if you would like more information.

7. Links to Other Websites

Our websites contain links to other websites for your convenience and information. We may also provide links that allow you to access and interact with partners. These partners have their own privacy policies. We suggest you review them. We are not responsible for third-party sites or their privacy practices.

Cookies Notice

When you visit our websites or use our mobile apps, we collect certain information by automated means, such as cookies, pixel tags, browser analysis tools, server logs and web beacons. Many times, this is non-identifiable data. We may also associate the information from cookies with a unique ID, in which case it becomes personal information.

Our in-classroom products and platforms (e.g., ACHIEVE) only utilize first-party cookies for the limited purposes set forth in the School Data Privacy Notice.

Cookies

A “cookie” is a text file that websites send to a visitor’s computer or device to uniquely identify the visitor’s browser or store info/settings. You can configure your browser to block or alert you about cookies. Our sites use session cookies (deleted when you close your browser) and persistent cookies (remain on your device).

We may use the information we obtain from cookies to recognize your computer, track you as you navigate the sites, enable e-commerce, improve site usability, analyze use of the sites, manage the sites, personalize them, enable targeted ads, and recognize you across devices. Strictly necessary cookies are always placed. You have choices regarding preference, performance, and advertising cookies via our Cookie Consent Tool, accessible via the Your Privacy Choices link in each site’s footer.

Pixel Tags

Pixel tags (tracking pixels, web beacons, clear GIFs) are used to transmit info from cookies to our servers. They allow us to measure actions, e.g. email open rates, ad performance, or video engagement.

Server Logs & Other Technologies

We automatically collect various types of technical data from server logs. For example, IP address, OS, browser, domain, system settings, language, geolocation, visited pages. We may also know which site you visited before/after ours.

Analytics

Our websites use third-party analytics services (e.g., Google Analytics) to understand usage. Some are service providers for us; others may combine data across different websites. You have the right to opt out as explained in our Your Privacy Choices link.

Interest-based Advertising

On some of our sites, we partner with third parties who use cookies or other tech to provide personalized content or ads. They may collect info about your online activities over time and across multiple sites. We do not use School Data for such targeting, but for other visitors, these third parties might gather data to deliver interest-based ads. You can opt out or opt in (as required by law) via the Your Privacy Choices link.

Our sites may let you interact with social media platforms (Facebook, Twitter, YouTube, etc.). Social platforms collect persistent identifiers through your browser or device, possibly linking those to your social media account. We may also display interest-based ads on social media. You can see each platform’s privacy policies to learn how they handle your data.

Your Privacy Choices and How To Contact Us

To exercise your privacy rights for personal information we collect for our own business purposes (e.g., from users on our online store, catalog pages, single-sign-on, community sites), please click the Your Privacy Choices link in that site’s footer.

If you are a student or instructor with questions about your information in connection with ACHIEVE, ICLICKER, SAPLING, LAUNCHPAD, or Hayden McNeil’s Digital Lab Notebooks, please see our School Data Privacy Notice. We act as a Service Provider (data processor) for your educational institution. You should contact your institution to exercise your rights.

Supplemental Privacy Statements

Important Information for EEA, Swiss, and UK Residents

Macmillan Learning provides this supplemental notice to individuals in the European Economic Area (EEA), Switzerland, and the UK. These statements, together with the Macmillan Learning Privacy Notice, explain how we handle EEA/Swiss/UK personal data.

This applies when Macmillan Learning is a “data controller.” For School Data, we are a data processor (i.e. we follow the school’s instructions). Please read the School Data Privacy Notice.

1. Information about Macmillan Learning

Macmillan Learning is based in the US. Our representative in the UK is Macmillan Publishers International Limited (company number 02063302). Our representative in the EEA is Macmillan Publishers International Limited, 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43.

2. The Purposes and Legal Basis for Processing

We only process personal information where we have a legal basis (e.g., to fulfill a contract, with your consent, or for our legitimate interests such as security, compliance, analytics).

3. When You are Required to Provide Personal Information

Generally, you are not required by law to provide personal information to Macmillan Learning, but we may need certain elements to perform a contract or to let you use our products/services.

4. Automated Decision-Making

We do not make automated decisions significantly affecting you without your consent or by law.

5. Your Rights

EEA, Swiss, and UK residents have rights to access, correct, request erasure or restriction, and object to certain processing. You may also withdraw consents. Please see the Your Privacy Choices link or contact us.

6. International Transfers

Your data may be transferred outside the EEA, Switzerland, or the UK (e.g. to the US). We use Standard Contractual Clauses and other approved mechanisms to ensure adequate protection.

7. Data Retention

We keep your personal data as long as needed. You may request deletion via the Your Privacy Choices link.

8. How to Contact Us

Questions or comments? Reach us via Your Privacy Choices link in each respective site’s footer.

Additional Information for California Residents

The Macmillan Learning Privacy Notice covers most points required by the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). This section provides extra details for CA residents.

Note: We operate as a “Service Provider” for schools that use our learning platforms. Please see the School Data Privacy Notice if you are a student or instructor.

  1. Your California Privacy Rights: You have rights under the CPRA (to know, access, correct, delete, opt out of sale/sharing, limit use of sensitive PI).

You may exercise your rights by calling 1-800-894-7205, via the Your Privacy Choices link, or emailing privacyisimportant@macmillan.com. If you use an agent, please let us know.

  1. Additional CPRA Right to Know Disclosures

We use and disclose certain categories of sensitive personal information as described in the chart above. We do not process them to infer characteristics about you.

Category of Sensitive Personal Information Purposes for Use and Disclosure Can I limit this Use and Disclosure?
Government-issued Identification Numbers Used in connection with payments to professionals for tax reporting and compliance. No
Account log-in credentials Used to allow you to access your account, for account security purposes. No
Financial account or payment card numbers Used as needed to process transactions. No
  1. Sale of Personal Information and Sharing for Cross-Contextual Behavioral Targeting

Macmillan Learning does not sell personal information for monetary consideration. Some of our sites allow third-party advertising partners to set cookies for ad targeting. You can opt out via Your Privacy Choices.

Financial Incentives

We do not offer financial incentives for collection or sale of PI. We may offer coupons or discounts. If you request deletion, we will not send further coupons, but existing coupons remain valid.

Important Information for Australia & New Zealand Residents

You may submit requests for access or correction of your personal information via Your Privacy Choices. If you are not satisfied, you can contact the Office of the Australian Information Commissioner (www.oaic.gov.au) or, in New Zealand, the Office of the Privacy Commissioner (www.privacy.org.nz) for guidance.

Important Information for Residents of Brazil

This supplemental notice gives individuals in Brazil additional info required by Federal Law No. 13,709/2018 – LGPD. We only process personal data where we have a legal basis (e.g. to fulfill a contract, with consent, or our legitimate interests). We do not make automated decisions that significantly affect individuals unless required by contract or law.

If you believe we have processed your personal data in violation of LGPD, you may file a complaint with privacyisimportant@macmillan.com or with the supervisory authority.

Your data may be transferred to, stored at, or processed in the US and other countries. We process Brazilian data in compliance with LGPD.


[1] This information is provided by Macmillan Learning for the members of its corporate group: Macmillan Learning is a group name for Bedford, Freeman & Worth Publishing Group, LLC (Bedford St. Martin’s, W.H. Freeman and Company, Worth Publishers, iClicker, Sapling Learning), and Hayden-McNeil LLC.

[2] Everyday Business Purposes includes “Business Purposes” under California law and these related purposes: to provide requested info, product or service; identity and credential management; protect security and integrity of systems; fraud detection/prevention; legal/regulatory compliance; corporate audit, analysis, and reporting; enforce contracts; protect against injury or liability; de-identify data; make backups; corporate governance (mergers, etc.).